The goal of an MVP is learning, not launching. This 30-day plan helps you find out whether people want what you are building.
Week 1 — define the bet
Write down who the customer is, the problem, and the single result that would prove demand.
Week 2 — talk to customers
Hold 15–20 short interviews. Ask about their current workaround and what it costs them.
Week 3 — test with something real
Use a landing page, a clickable prototype or a manual "concierge" version of the service. Ask for a pre-order or a pilot.
Week 4 — decide
Compare results with your target. Double down, change direction, or stop — all three are good outcomes if they save you months.
