Search engine optimisation is slow to start but keeps paying off. These basics cover most of what an early-stage startup needs.
Six steps
- Know your keywords. List the questions customers type before they buy.
- One page per intent. Give each service, city or use case its own page.
- Write for people first. Clear answers, examples and pricing beat keyword stuffing.
- Fix the technical basics. Fast pages, mobile-friendly design, a sitemap and clean URLs.
- Earn mentions. Directory listings, partner pages and press coverage build authority.
- Measure monthly. Track impressions and clicks in Search Console and improve what is close to page one.
A complete business profile on this platform is a quick, credible backlink for your website.
